There’s something magical about winter in the Swiss Alps. The air is crisp, the peaks are dusted with fresh snow, and for two unforgettable days, the frozen surface of Lake St. Moritz transforms into the world’s most exclusive stage for classic cars. If you’ve ever wondered what happens when glamour meets the icy cool of winter, then you need to mark February 21st and 22nd, 2025, on your calendar. This is when The I.C.E. St. Moritz returns—the International Concours of Elegance, a rare spectacle that combines breathtaking scenery with timeless automotive beauty.
Each winter, as the cold settles deep into the Engadine Valley, the shimmering, ice-covered lake becomes more than just a natural wonder—it becomes the playground for some of the most coveted classic cars in the world. But The I.C.E. isn’t your typical car show. It’s an experience that stirs the soul, where the beauty of rare, historic automobiles is matched only by the stunning Alpine backdrop. Here, passion meets perfection, and style truly becomes “ice.”
A Timeless Love for Classic Cars, Set Against an Eternal Winter
For those who adore classic cars, The I.C.E. St. Moritz is a dream come to life. Imagine this: the elegance of a 1960s Ferrari, its red paint gleaming against the white snow, or the unmistakable silhouette of a Jaguar E-Type sliding gracefully across the ice. These aren’t just cars, they’re pieces of history—stories on wheels. And for two days, they are set free to dance on the frozen lake, their engines roaring defiantly in the cold.
The scene itself is surreal. As you stand on the shore of Lake St. Moritz, the crisp winter air biting at your cheeks, you’ll see these magnificent cars move across the ice like they were made for it. The contrast between the sleek curves of these vintage machines and the rugged, snow-covered Alps surrounding them is truly something to behold. It’s not just an exhibition, it’s a celebration of a timeless love—one that transcends seasons and generations.
This isn’t a place for ordinary. This is where rare becomes rarer, and the usual rules don’t apply. Here, the ice becomes the canvas for a display of human craftsmanship, passion, and style. It’s the ultimate showcase for anyone who believes that beauty and elegance never go out of fashion, even in the depths of winter.
The Coolest Concours You’ll Ever See
While most classic car events are confined to asphalt, The I.C.E. St. Moritz takes things a step further—onto a frozen lake. Yes, you read that right. A frozen lake. And this isn’t just a display of parked cars; these beauties are driven, raced, and paraded across the ice. From roaring Italian supercars to elegant British classics, it’s a thrilling spectacle, with the cars sliding across the ice, defying gravity and common sense in the most stylish way possible.
And then there’s the concours itself. A celebration of design, heritage, and history, this isn’t just about horsepower—it’s about beauty and grace. Judges look beyond the technical specs to assess each car’s story, craftsmanship, and sheer elegance. As they glide across the frozen stage, these vehicles show they’re not just meant to be admired—they’re meant to be driven, even in the most extraordinary conditions.
More Than Just Cars: A Weekend of Pure Luxury
But The I.C.E. isn’t just about cars—it’s about the entire experience. St. Moritz, renowned for its luxury and charm, is the perfect setting for this winter wonderland. Picture yourself sipping champagne as you watch a 1950s Maserati power across the lake, or sitting in a cozy lounge with fellow car enthusiasts, discussing the history behind each gleaming masterpiece. In St. Moritz, it’s not just about what you see—it’s about what you feel. The thrill of watching these cars perform against the snowy backdrop, the crackling of ice beneath the tires, the hum of engines cutting through the winter stillness—it’s an experience like no other.
And when the sun sets behind the towering Alps, the festivities continue. Fine dining, après-ski parties, and exclusive gatherings bring together collectors, drivers, and enthusiasts in an atmosphere of pure indulgence. The luxury isn’t confined to the cars—it’s infused into every moment of the weekend.
The I.C.E. is Where Boundaries Break, and Legends Live On
What makes The I.C.E. so special is that it breaks boundaries—taking something as refined and delicate as a classic car and placing it in one of the most rugged, untamed environments imaginable. It’s a reminder that passion doesn’t take seasons off, and that true style knows no limits. Winter may be cold, but at The I.C.E. St. Moritz, it’s the coolest thing you’ll ever see.
This is where glamour meets adventure, where heritage comes alive in the most extraordinary conditions. It’s about pushing the limits of what’s possible—not just for the cars, but for us. And the 2025 edition promises to be even more spectacular than before. The world’s finest collectors are already preparing their most prized possessions for the ice, ready to showcase the timeless beauty of these machines in a setting that feels like a dream.
A Winter Wonderland Like No Other
So, are you ready for the coolest concours on ice? Whether you’re a car enthusiast, someone who loves luxury, or simply looking for an unforgettable experience, The I.C.E. St. Moritz offers something extraordinary. It’s not just a car show—it’s a celebration of elegance, passion, and the enduring beauty of classic cars. Against the dramatic backdrop of the Swiss Alps, in the stillness of winter, you’ll witness history in motion.
This is where glamour becomes cool, and style becomes “ICE.” Let the countdown to February 2025 begin—you won’t want to miss it.
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